This week, the stock market threw a tariff tantrum โ and for good reason. Economists, business leaders, and investors alike agree: the administrationโs sudden new tariffs are bad news.
Starting this week, U.S. tariffs include:
- 20% on imports from the European Union
- 24% on goods from Japan
- 34% on products from China
- Overall range: a minimum of 10%, and up to 50%
While the White House describes these as โreciprocal,โ theyโre not actually based on other countriesโ tariffs on U.S. goods. Instead, the new tariffs are tied to each countryโs trade deficit with the U.S. โ the higher the deficit, the steeper the tariff.
Why Tariffs Backfire
The logic behind these tariffs might sound simple: make imports more expensive so people buy American. Unfortunately, thatโs not how the real world works.
- Other countries are retaliating. They’re imposing their own tariffs on U.S. goods, making American exports more expensive โ and less competitive โ overseas.
- Prices are rising. Estimates suggest these tariffs could cost American households an extra $2,100 to $4,600 a year.
- Factories canโt pop up overnight. Even if demand shifted suddenly, new U.S. production would take 3โ5 years to ramp up.
Bottom line? These tariffs arenโt boosting exports or domestic manufacturing โ theyโre just increasing costs. Itโs a lose-lose proposition for families and businesses alike.
The Marketโs Harsh Reaction
The response on Wall Street was swift โ and brutal. On Thursday and Friday, U.S. stocks lost $6.6 trillion in value. Thatโs the largest two-day drop in history.
As the saying goes, โStocks take the stairs up and the elevator down.โ The ride down can be fast and painful โ but it’s part of the journey.
Panic Will Not Profit
Yes, investors are panicked. And yes, weโll likely see more selling early this week. But am I selling anything in my own portfolio? Absolutely not. Am I advising clients to โget outโ of the market? Again, no.
I donโt have a crystal ball, but I do have history on my side. And if history tells us anything, itโs this:
Panic selling never works.
Here are some interesting charts on market corrections. First, from Vanguard, here are US Equity drawdowns since 1980.

Since 1980, the U.S. stock market has been in correction territory (down 10% or more from recent highs) about 30% of the time. Bear markets โ drops of 20% or more โ happen, too. And recovery can take time.
Looking at monthly returns, the next chart shows up months versus down months.

You can see that there are nearly as many down months as up months. The stock market does not go straight up nor does it go down forever. It is volatile, with good months and bad months, and good years and bad years.
These charts show the volatility of stocks, but mask the cumulative gains. In fact, since 1980, the S&P 500 has delivered a total return of 16,415%, or about 11.99% annually. Thatโs the big picture โ and itโs why long-term investing works.
No Pain, No Gain
In 2009, I saw that investors who got out did worse than those who did nothing. The same thing happened in March of 2020. The human brain often tells us to do the wrong thing at the worst time. But real success comes from staying invested โ even when itโs uncomfortable.
Trying to time the market rarely works. But owning a simple index fund and not selling? Thatโs the most likely way to access the 11.99% historical returns over time.
Weโve built your portfolio to withstand volatility. Most of our clients have 30% to 50% in bonds, including five-year bond ladders for retirees. That means we donโt need to sell stocks when theyโre down.
What We Can Do Now
Even in market downturns, there are smart moves we can make:
- Rebalancing: When stocks are down, itโs a chance to buy โ not sell.
- Tax-loss harvesting: Use losses to offset gains and reduce your tax bill.
- Dollar-cost averaging: If youโre still investing, this is your opportunity. Stocks are on sale.
Weโve been saying for a while that the market, especially tech, was overvalued and due for a pullback. Bubbles donโt pop because of valuations โ they pop when an external shock happens. This tariff tantrum may have simply triggered what was already overdue.
Keep The Faith
Itโs easy to focus on the negative โ but donโt let fear cloud your long-term vision. Investors who panicked in 2001, 2009, and 2020 missed out on the powerful recoveries that followed.
Iโm no fan of these tariffs. I hope theyโre just a negotiating tactic โ or that billionaires who lost hundreds of millions of dollars this week can push for a better path. But regardless of what happens next, I know this:
Weโve seen this before, and weโve come out stronger every time.
Each investor should have a solid financial plan. That plan should account for volatility โ even when itโs driven by unpredictable policy. Weโre not selling based on headlines. Weโre staying focused on long-term goals.
If youโre feeling uncertain or want to revisit your plan, donโt hesitate to reach out. Thatโs what Iโm here for.
Stay steady. Stay smart. And hang in there.




